I’m often asked how I got to where I am, and how the Virgin brand achieved all that it has. While there are no shortcuts to success, certain attitudes and actions can help. Here are my top 10 tips for doing business the Virgin way:

1. FOLLOW YOUR DREAMS.

You will live a much better life if you pursue your passions. People who work on the things that they love usually enjoy life more than everyone else does simply because they are chasing their dreams.

2. DO SOME GOOD.

If you aren’t making a difference in other people’s lives, you shouldn’t be in business — it’s that simple. Companies have a responsibility to make a difference in the world: They owe this to their community, their staff, their customers, everyone. The amazing part is that doing good is also good for business — what are you waiting for?

3. BELIEVE…